Hari Iyer | SyncEzy

Hari Iyer | SyncEzy

  • Reading Icon 2 Min Read
  • Reading Icon Apr 20, 2018

The importance of list hygiene and double opt-ins in your Infusionsoft campaigns


The key to maximum deliverability of your marketing emails to your database is to have a clean, trusted sender reputation. To make sure your sender reputation is squeaky clean, be strict with your list hygiene by ensuring the following:

  • All contacts have given their explicit permission to receive marketing emails. This could have been via a web form or opt-in box or voluntarily and specifically in person at an event. If a contact hasn’t given their explicit permission, use a method other than email to ask for it (phone, in person) or remove them from your list.
  • Your contacts have “Double Opted In” to your mailing list. Confirm your contact’s email address by sending a double opt-in link with a Email Confirmation sequence in your campaign. This will upgrade your contact’s opt-in status to “confirmed” and will identify falsely entered or mistyped addresses. Double Opt-in confirms that the contact is definitely interested in your business, and these contacts are the hottest leads.
  • Role Accounts have been eliminated. Email addresses such as “info@” or “admin@” are typically shared among multiple employees in a business, or transferred from one person to another and therefore present a risk of generating spam complaints. If a contact signs up with a role account, ask them for another address to send marketing to, and remove any role accounts that don’t respond to your request.
  • Unengaged contacts are regularly removed from your list. Any contact that has not opened or clicked in the past 4 months should be considered unengaged and removed from your marketable list. You can automate the prevention of this by sending re-engagement emails long before this point. Track your contact activity and create triggers accordingly so that this is all effortless.

Quality is far more important than quantity when it comes to your marketing database.  Contacts that want to receive emails from you are the ones that will engage, and ultimately BUY!


Hari Iyer | SyncEzy
Hari Iyer | SyncEzy

Hari Iyer is the Founder and CEO of SyncEzy, a pioneering company at the forefront of data integration and automation solutions. With a deep understanding of the power of technology and a passion for solving complex business challenges, Hari has emerged as a visionary leader in the industry. His relentless pursuit of excellence and commitment to delivering tangible results have earned SyncEzy a loyal global clientele.

He is not only a successful entrepreneur but also an active contributor to the technology community, sharing his insights through thought leadership articles, speaking engagements, and mentorship programs. Hari’s ability to navigate the complexities of remote work serves as an inspiration for leaders, highlighting the importance of flexibility, work-life balance, and a results-oriented approach in today’s evolving work landscape.

Under his guidance, SyncEzy has gained widespread recognition for its deep integration solutions that seamlessly connect software applications, eliminate data silos, and enhance operational efficiency.

When not working, Hari is trying to be a better father, reading tech news, playing FPS games, and not exercising as he should.