In an ideal world, 100% of your leads and contacts buy your product or service. Suddenly business is booming! But the reality is far from such a scenario. According to Hubspot, it’s common for 79% of generated leads to never become a prospect. But if you’re among the businesses who respond quickly and engage with your… Continue reading 5 Ways to Successfully Nurture Leads – And Why It’s Important.

A Professional Email signature can be beneficial for your company, even if it doesn’t seem to make a difference. It gives your emails a much better presentation, look and feel. Not only that, it verifies to your prospective clients that you are a legitimate business. It can also boost your sales, marketing and even traffic… Continue reading How to automatically generate a professional email signature

The importance of list hygiene and double opt-ins in your Infusionsoft campaigns The key to maximum deliverability of your marketing emails to your database is to have a clean, trusted sender reputation. To make sure your sender reputation is squeaky clean, be strict with your list hygiene by ensuring the following: Quality is far more… Continue reading Email Marketing Etiquette